Privacy features

Send erasure request

The EU’s General Data Protection Regulation (GDPR) and similar privacy laws worldwide (CCPA, LGPD, etc.) grant data subjects comprehensive rights when it comes to the processing of their personal data. These rights include, among others, the right to erasure (see Art. 17 GDPR). As a data processor, Adjust is obliged to support you (the data controller) in the processing of such requests from your (app) users.

You can send the user's erasure request to Adjust by calling the gdprForgetMe method. Once Adjust has been notified:

We will permanently delete all of the user’s historical personal data from our internal system and database.
We will no longer receive data from this user/device via the Adjust SDK.

Java

Javascript

Adjust.gdprForgetMe(context);

Third-party sharing for specific users

You can use the Adjust SDK to record when a user changes their third-party sharing settings.

Disable third-party sharing for specific users

Some users may want to opt-out of sharing their data with third-parties. To communicate this to Adjust, call the Adjust.trackThirdPartySharing method with a false value.

Java

Javascript

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(false);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

When the Adjust backend receives this information it will stop sharing the user's data with third-parties. The Adjust SDK will continue to work as expected.

Enable or re-enable third-party sharing for specific users

If a user enables or re-enables sharing with third-parties, you need to relay this to the backend. Call the Adjust.trackThirdPartySharing method with a true value to do this.

Java

Javascript

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(true);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

When the backend gets this information it will update the user's settings. The Adjust SDK will continue to work as expected.

Send granular information to the Adjust backend

You can attach granular information when a user updates their third-party sharing preferences. You can use this information to communicate more detail about a user's decision.

Java

Javascript

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addGranularOption("PartnerA", "foo", "bar");
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Set third-party sharing for specific partners

You can give users the option to customize their third-party sharing settings on a per-partner basis. There are three levels of user consent: Yes, Analytics, and No. See Partner-specific settings for more information.

To communicate the user’s consent level to Adjust, call the addPartnerSharingSetting method. Pass the following arguments:

Argument	Data type	Description
`partner name` or `partner ID`	String	The name or ID of the partner. See the list of available partners and their information below.
`key`	String	The metric to share with the partner.
`value`	Boolean	The user's consent decision.

Available partners

Adjust works with hundreds of different partners that you can define your third-party sharing preferences for. Download the file below to view the complete list of partners and their corresponding Partner name and ID.

Download list of supported partners

Important:

For SAN partners: you can use either the Partner display name or the Partner ID in your requests.
For non-SAN partners you should only use the Partner ID in your requests.

Examples

Yes

Java

Javascript

SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "install", true);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "events", true);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "sessions", true);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Non-SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("111", "install", true);
adjustThirdPartySharing.addPartnerSharingSetting("111", "events", true);
adjustThirdPartySharing.addPartnerSharingSetting("111", "sessions", true);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Analytics

Java

Javascript

SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "install", true);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "events", false);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "sessions", false);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Non-SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("111", "install", true);
adjustThirdPartySharing.addPartnerSharingSetting("111", "events", false);
adjustThirdPartySharing.addPartnerSharingSetting("111", "sessions", false);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

No

Java

Javascript

SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "install", false);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "events", false);
adjustThirdPartySharing.addPartnerSharingSetting("PartnerA", "sessions", false);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Non-SAN partner:

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addPartnerSharingSetting("111", "install", false);
adjustThirdPartySharing.addPartnerSharingSetting("111", "events", false);
adjustThirdPartySharing.addPartnerSharingSetting("111", "sessions", false);
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Manage Facebook Limited Data Use

Important:

The Adjust SDK sends information to Facebook as soon as the app is installed. You need to make sure you call this method before initializing the SDK.

Facebook provides a feature called Limited Data Use (LDU) to comply with the California Consumer Privacy Act (CCPA). This feature enables you to notify Facebook when a California-based user is opted out of the sale of data. You can also use it if you want to opt all users out by default.

You can update the Facebook LDU status by passing arguments to the AdjustThirdPartySharing.addGranularOption method.

Java

Javascript

AdjustThirdPartySharing tps = new AdjustThirdPartySharing(null);
tps.addGranularOption("facebook", "data_processing_options_country", "1");
tps.addGranularOption("facebook", "data_processing_options_state", "1000");
Adjust.trackThirdPartySharing(tps);

Parameters

Parameter	Description
`partner_name`	The name of the partner you want to share granular information with. Use `facebook` to toggle LDU.
`data_processing_options_country`	Notifies Facebook which country the user is located in. `0` – Request that Facebook use geolocation to determine the user's location. `1` – United States of America.
`data_processing_options_state`	Notifies Facebook which state the user is located in. `0` – Request that Facebook use geolocation to determine the user's location. `1000` – California. `1001` – Colorado `1002` – Connecticut

Note:

If you call this method with a 0 value in either the data_processing_options_country or data_processing_options_state field, the Adjust SDK will pass both fields back as 0.

Provide consent data to Google (Digital Markets Act compliance)

Note:

Added in v4.26.0.

To comply with the EU's Digital Markets Act (DMA), Google Ads and the Google Marketing Platform require explicit consent to receive Adjust’s attribution requests to their APIs. To communicate this consent, you need to add the following granular options to your Adjust third party sharing object for the partner google_dma.

Important:

Passing these options is required if you use Google Ads or Google Marketing Platform and have users located in the European Economic Area (EEA).

Key	Value	Description
`eea`	1 = users are in the EEA and the DMA applies 0 = users are not in the EEA and the DMA does not apply	The eea parameter informs Google whether users are located in the EEA and thus whether the European regulations, including the DMA, apply to this user and conversion. The parameter type is boolean.
`ad_personalization`	1 = user consented 0 = user did not consent	For Google Ads The ad_personalization parameter informs whether users consented to being served personalized ads via Google Ads after installing the app, i.e. whether Google can retarget the users.
`ad_user_data`	1 = user consented 0 = user did not consent	The ad_user_data parameter informs Google whether users granted consent to personal data being shared for measurement purposes or not. The consent applies to all the Core Platform Services (CPS) advertisers have specified in their Google Ads and Google Marketing Platform UI.
`npa`	1 = user did not consent 0 = user consented	For Google Marketing Platform The npa parameter informs whether users consented to being served personalized ads via Google Marketing Platform after installing the app, i.e. whether Google can retarget the users.

Java

Javascript

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null);
adjustThirdPartySharing.addGranularOption("google_dma", "eea", "1");
adjustThirdPartySharing.addGranularOption("google_dma", "ad_personalization", "1");
adjustThirdPartySharing.addGranularOption("google_dma", "ad_user_data", "1");
Adjust.trackThirdPartySharing(adjustThirdPartySharing);

Data residency

The data residency feature allows you to choose the country in which Adjust will store your data. This is useful if you are operating in a country with strict privacy requirements. When you set up data residency, Adjust will store your data in a data center located in the region your have chosen.

To set your country of data residency, call the AdjustConfig.setUrlStrategy method on your config object. For example, you can call the following to set your data residency region to the EU:

Java

Javascript

adjustConfig.setUrlStrategy(AdjustConfig.DATA_RESIDENCY_EU);

Consent measurement for specific users

If you are using Data Privacy settings in your Adjust dashboard, you need to set up the Adjust SDK to work with them. This includes settings such as consent expiry period and user data retention period. To toggle this feature, call the Adjust.trackMeasurementConsent method. When enabled, the SDK will communicate the data privacy settings to the backend.

Java

Javascript

Adjust.trackMeasurementConsent(true);

Only for those users where Adjust.trackMeasurementConsent method was called, the Adjust backend will then apply your data privacy rules to the user. The Adjust SDK will continue to work as expected.