Ad spend reporting in the Classic dashboard

Important:
The legacy ad spend pipeline is deprecated. To report on data from the new Ad Spend pipeline, make sure you connect your partner credentials in Adjust.

With Adjust’s dynamic reporting, you can see your ad spend in real-time. Use this data to identify networks with the best ROI and build your campaign budgets.  

Here, you’ll learn how to find and navigate your ad spend KPI data in the Statistics section of your Adjust dashboard.

Before you begin

Here’s what you need to know before getting started.

Availability

  • Admins, and users with ad spend access

View your ad spend

To see your ad spend in Adjust, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Statistics.
  3. Select the Ad Spend tab.

The ad spend data reported in the Adjust dashboard is sourced from the Adjust Ad Spend API and direct network integrations. Ad spend is reported in CPM (per thousand impressions), CPC, CPE, and CPI.

Your ad spend overview

Here’s what you’ll see in your default Ad Spend view:

  • A chart: select Switch View (graph icon) to view your data as a graph
  • Data from the current month (the default is this month; you can customize your view in the drop-down menu
  • Four icons; from left to right, these are:
    • Create View (star icon)
    • Download CSV (arrow icon)
    • Switch View (graph icon or chart icon)
    • Filter (funnel icon)
  • Your key performance indicators (KPIs), listed in columns (select a KPI to re-order the rows). For a full breakdown of the ad spend metrics reported and how they are calculated, visit our ad spend KPIs glossary.
  • Your ad spend traffic sources, listed in rows, from most installs to least. To see the next level of segmentation (for example, from a network to a campaign), select a traffic source.
Note:
Your Organic tracker contains all traffic we can't attribute to any of your other sources. If you run click and impression campaigns but select only one in the ATTRIBUTION TYPE filter, the non-selected type will also appear in your organics.

Your ad spend KPIs

Important:
Many of the KPI Service KPIs for ad spend are deprecated and return a value of 0. To report on data from the new Ad Spend pipeline, use the Report Service API.

KPIs are critical for measuring campaign success. 

To add or remove KPIs from your Ad Spend view, follow these steps:

  1. Find your app and select your app options caret (^).
  2. Select Statistics.
  3. Select the Ad Spend tab.
  4. Switch to a chart view.
  5. Select Filter (funnel icon).
  6. Select Column Selection.

You can now see all available KPIs. Use the table below to find out more about your Cost KPIs and calculations.