Ad spend reporting in classic Adjust
With Adjust’s ad spend reporting, you can see all your spend data insights in one place. This helps you to understand the performance of your campaigns and optimize them.
Aggregated reporting
We recommend you always use Datascape to view your aggregated ad spend data. This offers the most powerful visualization and analysis for you to work with.
If you want to use classic adjust reporting, you can see your data in:
Be sure to learn about the ad spend source and how its impact before looking deeper into your data.
For detailed descriptions of our ad spend metrics, see our metrics glossary - Ad spend metrics.
Export raw data
You can receive user-level ad spend data through raw data exports.
Adjust sends user-level ad spend data through raw data exports. You can export your ad spend data through:
- Real-time callbacks to your servers / BI system
- CSV uploads to cloud storage (Example: Amazon S3, Google Cloud Storage)
Triggers
Depending on what ad spend measurement solution and export method you use, there are different activities that can be used as a trigger. Use the table below to see what is supported for your setup. Then, see what placeholders you can use in the next section.
| Ad spend solution | Server callback triggers | CSV upload triggers |
|---|---|---|
| Partner Ad Spend Push API |
|
|
| AdSpend on Engagement |
|
|
Placeholders
To export user-level ad spend data, append placeholders to your callback string or include them in your CSV definition:
| Adjust placeholder | Value delivered |
|---|---|
{cost_type} | The campaign pricing model Example: cpc; cpe; cpi; cpm |
{cost_amount} | Cost of the user engagement Example: 4.99 |
{cost_currency} | SO 4217 currency code of the ad spend data Example: usd (see all supported currencies) |
{reporting_cost} | Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard Example: 2.56 |
{cost_id_md5} | An MD5 hash of the cost ID provided by the network (only available when the network is using Adjust's ad spend API) |
{activity_kind} | cost_update sent when we receive a network's ad spend information through our ad spend API following an engagement or install (use in global callbacks) |