Adjust is an official Google measurement partner, allowing Adjust to power your conversion tracking for Google Adwords campaigns.

Important Notes

  • On May 17, 2017, Google launched a new Adwords API, streamlining the Adjust integration process.

  • If this is the first time that you are setting up tracking for your app, then you will use Adjust’s updated integration instructions for Google.

  • All Google campaign tracking is activated at the individual app level. Therefore, all new apps must follow the updated instructions (even if you have previously integrated other app titles within the same account).

  • If you are already tracking Google campaigns for your app, please refer to our pre-existing documentation.