Set up 360dialog

360dialog is an analytics network integrated with Adjust. Our integration lets 360dialog receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with 360dialog for your app. This includes activating the integration and choosing what data Adjust can share with 360dialog.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select 360dialog and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > 360dialog. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with 360dialog.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with 360dialog. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with 360dialog, Adjust automatically sends 360dialog the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with 360dialog by default:

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with 360dialog through callbacks. 360dialog may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets 360dialog receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means 360dialog will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with 360dialog.

Map events

Map events that you want to share to the values that 360dialog can receive. Data for unmapped events is not shared with 360dialog.

Under Map events, follow these steps to choose the in-app events you want to directly send to 360dialog.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with 360dialog.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now 360dialog will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to 360dialog. This lets 360dialog receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to 360dialog, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable 360dialog for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable 360dialog for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to 360dialog

360dialog requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{referrer}Google Play Store referrer (Android only)
{revenue}Revenue, as sent from Adjust SDK in cents
{session_count}Number of sessions recorded by current Adjust SDK
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{connection_type}Internet connection type
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{store}Target store of click
{tracker}6-character Adjust tracker token