Adbrain is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Adbrain module, as well as additional set up that may be required or beneficial.

To integrate Adbrain with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Adbrain panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Adbrain.
  3. Optionally, add event labels to your in-app events in your Adbrain panel to send in-app events to Adbrain.
  4. Create a tracker for Adbrain and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to Adbrain.

1Activating the Adbrain module

All settings related to Adbrain can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Adbrain.

To activate the integration, enter your Adbrain app ID within this panel. You can find the required values in your Adbrain dashboard.

Once activated, adjust will automatically start sending install, reattribution and (when activated) event and session callbacks to Adbrain.

1.1Forwarding events & revenue to Adbrain

You can also choose to transmit in-app events to Adbrain. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Adbrain panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Adbrain. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Adbrain with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Adbrain interface.
  3. If you also want to send associated revenues to Adbrain, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Adbrain

Adbrain require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • App metadata
  • Raw device IDs
  • OS name and versions

2Creating tracker URLs for Adbrain

Adbrain uses standard tracker URLs. You can simply create a tracker in your adjust dashboard, and then use the tracker URL directly as the destination of your ads with Adbrain.

For more details on creating tracker URLs, please check out the tracker generation guide.