Adcolony is a network partner.

Module partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Adcolony module, as well as additional set up that may be required or beneficial.

To integrate Adcolony with adjust, follow these steps:

  1. Activate the module by flicking a switch in the Adcolony panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Adcolony.
  3. Optionally, add event labels to your in-app events in your Adcolony panel to send in-app events to Adcolony.
  4. Create a tracker for Adcolony, adding certain mandatory parameters, and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to Adcolony.

1Activating the Adcolony module

All settings related to Adcolony can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Adcolony.

You can activate the Adcolony module simply by flicking the switch in your adjust dashboard. Adcolony will identify your app based on the bundle ID or store app ID that you've entered for your app.

Once activated, adjust will automatically start sending install and (when activated) event and session callbacks to Adcolony.

If you would like to send attributed-only traffic to Adcolony, toggle the relevant switch – note that this toggle applies to all activities sent to Adcolony.

1.1Forwarding events & revenue to Adcolony

You can also choose to transmit in-app events to Adcolony. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Adcolony panel in your app settings.
  2. Select Event Linking and choose a label from the dropdown list for each event you want to transmit to Adcolony. This is the label that will be shown in their interface. You also have the option use the same label for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Adcolony interface.
  3. If you also want to send associated revenues to Adcolony, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Adcolony

Adcolony require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • App metadata
  • Device model
  • IP addresses
  • Locale
  • OS name and versions
  • SDK version
  • Timestamps
  • User agents
  • Random user ID
  • Revenue data (if you activate it)
  • Rejection Reason
  • Country
  • Click-based attribution window (hours)
  • Impression/View through attribution window (hours)
  • App download began timestamp
  • App download completion timestamp
  • Attribution method

2Creating tracker URLs for Adcolony

Adcolony requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your Adcolony traffic correctly, and for Adcolony to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for Adcolony:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "Adcolony". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "Adcolony" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.

  4. Copy the URL and use it as the destination of any Adcolony ads.
    Your URL should look something like:[IDFA]&adcolony_click_id=[CLICK_ID]&cost_id=[CLICK_ID]

For more details on creating tracker URLs, please check out the tracker generation guide.