Adobe is a Facebook Marketing Partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Adobe module, as well as additional set up that may be required or beneficial.

To integrate Adobe with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Adobe panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Adobe.
  3. Optionally, add event labels to your in-app events in your Adobe panel to send in-app events to Adobe.
  4. Make sure that any campaigns you wish to manage with Adobe include the required keyword, adobe.
  5. All set - adjust will transmit the requisite data to Adobe.

1Activating the Adobe module

All settings related to Adobe can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Adobe.

To activate the integration, enter your Adobe user ID within this panel. You can find the required values in your Adobe dashboard.

Once activated, adjust will automatically start sending install, reattribution and (when activated) event and session callbacks to Adobe.

1.1Forwarding events to Adobe

You can also choose to transmit in-app events to Adobe. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Adobe panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Adobe. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Adobe with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Adobe interface.
  3. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Adobe

Adobe require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Facebook campaign IDs and names
  • Timestamps (rounded to the nearest hour)

2Filtering Facebook traffic to Adobe

Adobe only receives data on filtered Facebook traffic. This is designed so that you can manage your Adobe Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword adobe will be transmitted to Adobe. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Adobe. Campaigns that do not include the keyword will not be transmitted to Adobe.