Set up Adscreen Web to App
Adscreen Web to App is an ad network integrated with Adjust. Our integration lets Adscreen Web to App receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Adscreen Web to App for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Adscreen Web to App.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Adscreen Web to App parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Adscreen Web to App and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Adscreen Web to App. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adscreen Web to App.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Adscreen Web to App. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Adscreen Web to App, Adjust automatically sends Adscreen Web to App the following data, by default:
- install
- event
- rejectedInstall
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Adscreen Web to App by default.
- install
- event
- rejectedInstall
Send additional data
Choose the amount and type of data that you want to share with Adscreen Web to App through callbacks. Adscreen Web to App may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Adscreen Web to App:
- Data from all attribution sources
- Only data attributed to Adscreen Web to App
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Adscreen Web to App receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Adscreen Web to App will receive your app’s session activity.
Map events
Map events that you want to share to the values that Adscreen Web to App can receive. Data for unmapped events is not shared with Adscreen Web to App.
Under Map events, follow these steps to choose the in-app events you want to directly send to Adscreen Web to App.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Adscreen Web to App.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Adscreen Web to App will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Adscreen Web to App
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Adscreen Web to App.
Once you’ve created your link, share it with Adscreen Web to App for placement in campaigns.
List of all parameters forwarded to Adscreen Web to App
Adscreen Web to App requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{country} | Device two-character country code |
{device_name} | Device model number |
{device_type} | Device type |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{ip_address} | Device IP address |
{isp} | Device internet service provider |
{language} | Device two-character language code |
{match_type} | Attribution method |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{reporting_currency} | Dashboard reporting ISO 4217 currency code |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{time_spent} | Length of user's current session, in seconds |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{creative_name} | Creative name, as taken from the tracker |
{rejection_reason} | Reason for a rejected attribution |