Set up All Response Media

All Response Media is an analytics network integrated with Adjust. Our integration lets All Response Media receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with All Response Media for your app. This includes activating the integration and choosing what data Adjust can share with All Response Media.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

CLIENT NAME

  • For help finding your credentials, contact your All Response Media representative.

Select All Response Media and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > All Response Media. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with All Response Media.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with All Response Media. To enable data sharing:

  1. Enter your CLIENT NAME.

Once you enable data sharing with All Response Media, Adjust automatically sends All Response Media the following data, by default:

  • click
  • install
  • session
  • reinstall
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with All Response Media by default:

  • click
  • install
  • session
  • reinstall
  • event

Send additional data

Choose the amount and type of data that you want to share with All Response Media through callbacks. All Response Media may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets All Response Media receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets All Response Media receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means All Response Media will receive your app’s session activity.

Map events

Map events that you want to share to the values that All Response Media can receive. Data for unmapped events is not shared with All Response Media.

Under Map events, follow these steps to choose the in-app events you want to directly send to All Response Media.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with All Response Media.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now All Response Media will receive in-app event data for each of your linked events.

Enable All Response Media for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable All Response Media for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to All Response Media

All Response Media requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{postal_code}Device postal code of IP address
{region}Device region code
{revenue}Revenue, as sent from Adjust SDK in cents
{session_count}Number of sessions recorded by current Adjust SDK
{timezone}Device time zone
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_session_time}Last session timestamp
{store}Target store of click
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{tracker_name}Current tracker name