AmberAds is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the AmberAds module, as well as additional set up that may be required or beneficial.

To integrate AmberAds with adjust, follow these steps:

  1. Activate the module by flicking a switch in the AmberAds panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to AmberAds.
  3. Optionally, add event labels to your in-app events in your AmberAds panel to send in-app events to AmberAds.
  4. Update your SDK to send certain partner parameters. This may be mandatory.
  5. Create a tracker for AmberAds, adding certain mandatory parameters, and use this as the destination of your ads.
  6. All set - adjust will transmit the requisite data to AmberAds.

1Activating the AmberAds module

All settings related to AmberAds can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > AmberAds.

You can activate the AmberAds module simply by flicking the switch in your adjust dashboard. AmberAds will identify your app based on the bundle ID or store app ID that you've entered for your app.

Once activated, adjust will automatically start sending click, install, reattribution and (when activated) event and session callbacks to AmberAds.

1.1Forwarding events & revenue to AmberAds

You can also choose to transmit in-app events to AmberAds. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the AmberAds panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to AmberAds. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to AmberAds with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the AmberAds interface.
  3. If you also want to send associated revenues to AmberAds, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to AmberAds

AmberAds require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • App metadata
  • Partial tracker names
  • IP addresses
  • Tracking Enabled flag
  • Timestamps
  • Attribution method
  • Session metadata
  • Deep link data
  • Organic flag
  • Time spent
  • Device model
  • Country
  • Locale
  • OS name and versions
  • Raw device IDs

2Creating tracker URLs for AmberAds

AmberAds requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your AmberAds traffic correctly, and for AmberAds to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for AmberAds:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "AmberAds". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "AmberAds" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS:
    ?amberads_click_id={TID}&idfa={IDFA}

    Android:
    ?amberads_click_id={TID}&gps_adid={ADID}&android_id={ANDI}&android_id_lower_sha1={ANDI1}&android_id_lower_md5={ANDI5}
  4. Copy the URL and use it as the destination of any AmberAds ads.
    Your URL should look something like:
    https://app.adjust.com/f0ob4r?amberads_click_id={TID}&idfa={IDFA}

For more details on creating tracker URLs, please check out the tracker generation guide.

3Sending partner parameters to AmberAds

AmberAds allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to AmberAds, and incorporated into their analysis.