Applovin is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Applovin module, as well as additional set up that may be required or beneficial.

To integrate Applovin with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Applovin panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Applovin.
  3. Optionally, add event labels to your in-app events in your Applovin panel to send in-app events to Applovin.
  4. Create a tracker for Applovin, adding certain mandatory parameters, and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to Applovin.

1Activating the Applovin module

All settings related to Applovin can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Applovin.

To activate the integration, enter your Applovin Sdk Keys within this panel. You can find the required values in your Applovin dashboard.

Once activated, adjust will automatically start sending install, reattribution and (when activated) event and session callbacks to Applovin.

If you would like to send attributed-only traffic to Applovin, toggle the relevant switch – note that this toggle applies to all activities sent to Applovin.

If you are running impression-based campaigns, be sure to activate impression tracking.

1.1Forwarding events & revenue to Applovin

You can also choose to transmit in-app events to Applovin. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Applovin panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Applovin. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Applovin with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Applovin interface.
  3. If you also want to send associated revenues to Applovin, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Applovin

Applovin require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Revenue data (if you activate it)
  • App metadata
  • Raw device IDs
  • OS name and versions
  • Device model
  • IP addresses

2Creating tracker URLs for Applovin

Applovin requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your Applovin traffic correctly, and for Applovin to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for Applovin:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "Applovin". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "Applovin" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS:
    ?idfa={IDFA}&applovin_click_id={DID}

    Android:
    ?gps_adid={IDFA}&android_id={ADID}&applovin_click_id={DID}
  4. Copy the URL and use it as the destination of any Applovin ads.
    Your URL should look something like:
    https://app.adjust.com/f0ob4r?idfa={IDFA}&applovin_click_id={DID}

You can also use Campaign Structure parameters to pass through some of Applovin’s click macros like campaign name {CAMPAIGN_NAME}, app publisher IDs {APP_ID}, ad type {AD_TYPE}, device type {DEVICE_TYPE}, or country code {CC}.

For more details on creating tracker URLs, please check out the tracker generation guide.