BackInApp is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the BackInApp module, as well as additional set up that may be required or beneficial.

To integrate BackInApp with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the BackInApp panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to BackInApp.
  3. Optionally, add event labels to your in-app events in your BackInApp panel to send in-app events to BackInApp.
  4. Create a tracker for BackInApp, adding certain mandatory parameters, and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to BackInApp.

1Activating the BackInApp module

All settings related to BackInApp can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > BackInApp.

To activate the integration, enter your Partner ID within this panel. You can find the required values in your BackInApp dashboard.

Once activated, adjust will automatically start sending install, (when activated) event and reattribution and session callbacks to BackInApp.

1.1Forwarding events & revenue to BackInApp

You can also choose to transmit in-app events to BackInApp. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the BackInApp panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to BackInApp. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to BackInApp with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the BackInApp interface.
  3. If you also want to send associated revenues to BackInApp, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to BackInApp

BackInApp require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • App metadata
  • Activity Kind
  • Timestamps
  • Device model
  • OS name and versions
  • Country
  • IP addresses
  • Locale
  • User agents
  • Revenue data (if you activate it)
  • All partner parameters (if you activate them)
  • Reattribution flag

2Creating tracker URLs for BackInApp

BackInApp requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your BackInApp traffic correctly, and for BackInApp to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for BackInApp:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "BackInApp". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "BackInApp" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS:
    ?campaign=ID_test_EC&adgroup={affiliate_id}&idfa={ios_ifa}

    Android:
    ?campaign=ID_test_EC&adgroup={affiliate_id}&gps_adid={google_aid}
  4. Copy the URL and use it as the destination of any BackInApp ads.
    Your URL should look something like:
    https://app.adjust.com/f0ob4r?campaign=ID_test_EC&adgroup={affiliate_id}&idfa={ios_ifa}

For more details on creating tracker URLs, please check out the tracker generation guide.