Set up Contiamo
Contiamo is an analytics network integrated with Adjust. Our integration lets Contiamo receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with Contiamo for your app. This includes activating the integration and choosing what data Adjust can share with Contiamo.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Contiamo parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
CONNECTOR ID
- For help finding your credentials, contact your Contiamo representative.
Select Contiamo and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Contiamo. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Contiamo.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Contiamo. To enable data sharing:
- Enter your CONNECTOR ID.
Once you enable data sharing with Contiamo, Adjust automatically sends Contiamo the following data, by default:
- install
- session
- uninstall
- reinstall
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Contiamo by default:
- install
- session
- uninstall
- reinstall
- event
Send additional data
Choose the amount and type of data that you want to share with Contiamo through callbacks. Contiamo may use this information to optimize performance.
To send additional data, you can review and customize the following:
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Contiamo receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Contiamo receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Contiamo will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with Contiamo.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Contiamo. This lets Contiamo receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Contiamo, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable Contiamo for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable Contiamo for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to Contiamo
Contiamo requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{city} | Device city |
{cost_amount} | Cost of the user engagement (available for ad spend tracking only) |
{cost_currency} | ISO 4217 currency code of the cost data (available for ad spend tracking only) |
{cost_type} | The campaign pricing model (available for ad spend tracking only) |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{deeplink} | Deeplink URL appended to click URL |
{device_name} | Device model number |
{device_type} | Device type |
{environment} | Current Adjust SDK environment setting |
{gclid} | Google click ID |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{isp} | Device internet service provider |
{language} | Device two-character language code |
{last_time_spent} | Length of user's last session, in seconds |
{lifetime_session_count} | Number of sessions recorded across entire user lifetime |
{match_type} | Attribution method |
{mnc} | Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier. |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{postal_code} | Device postal code of IP address |
{referrer} | Google Play Store referrer (Android only) |
{reftag} | Random device reference tag |
{region} | Device region code |
{reporting_cost} | Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only) |
{reporting_currency} | Dashboard reporting ISO 4217 currency code |
{reporting_revenue} | Revenue, as reported in the Adjust Dashboard, in whole currency units |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{revenue_usd_cents} | Revenue, in US cents |
{revenue_usd} | Revenue, in US dollars |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{sdk_version} | Adjust SDK version (per app) |
{search_term} | Google organic search term |
{session_count} | Number of sessions recorded by current Adjust SDK |
{time_spent} | Length of user's current session, in seconds |
{timezone} | Device time zone |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{tracking_limited} | 1 if tracking is limited, 0 if not |
{user_agent} | Incoming raw user agent |
{win_adid} | Windows advertising identifier |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name_dashboard} | Name of the app in the Adjust Dashboard |
{app_name} | Name of the app |
{app_version_short} | App version number (Android), release-version-number for the bundle (iOS) |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_referer} | Referrer header from click |
{click_time} | Attributed click timestamp |
{connection_type} | Internet connection type |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{first_tracker_name} | Name of a user's first attribution source |
{first_tracker} | 6-character Adjust tracker token for a user's first attribution source |
{hardware_name} | Hardware name |
{impression_based} | 1 if impression-based engagement, 0 if not |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{last_tracker_name} | A reattributed user's previous tracker name |
{last_tracker} | 6-character Adjust tracker token of a reattributed user's previous tracker |
{network_name} | Network name, as taken from the tracker |
{network_type} | Network type |
{reattributed_at} | Reattribution timestamp |
{reinstalled_at} | Reinstall timestamp |
{store} | Target store of click |
{time_to_reinstall} | Time between latest app uninstall and subsequent reinstall in seconds |
{time_to_uninstall} | Time between app install (or latest reinstall) and subsequent uninstall in seconds |
{tracker_name} | Current tracker name |
{tracker} | 6-character Adjust tracker token |
{uninstalled_at} | Uninstall timestamp (estimation based on last session time) |
{is_s2s} | 1 if server to server engagement, 0 if not |
{is_s2s_engagement_based} | 1 if attributed to a server to server engagement, 0 if not |
{google_ads_adgroup_id} | Google Ads adgroup ID |
{google_ads_campaign_id} | Google Ads campaign ID |
{google_ads_campaign_name} | Google Ads campaign name |
{google_ads_campaign_type} | Google Ads campaign type |
{google_ads_creative_id} | Google Ads creative ID |
{google_ads_keyword} | Google Ads search keyword |
{google_ads_matchtype} | Google Ads search keyword and match type |
{google_ads_network_subtype} | Google Ads network subtype |
{google_ads_network_type} | Google Ads network type |
{google_ads_placement} | Google Ads ad placement |
{google_ads_video_id} | Google Ads video ID |