Set up Roku OneView

Roku OneView is a network and Adjust module partner. Our integration lets Roku OneView receive attribution and in-app event data through automated callbacks.

Tip:
Not looking to measure your mobile app traffic? Adjust integrates with different Roku services to measure different types of campaign.

With Roku Endemic Media you can promote your connected TV app on Roku inventory:
  • Activate the integration with Roku Endemic Media

    With Roku OneView for CTV you can promote mobile apps on connected TV:
  • Set up cross-device tracking on OneView
  • Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Roku OneView. Then, use our advanced setup instructions to customize what information Roku OneView receives.

    Basic setup

    To turn on Adjust’s integration with Roku OneView, follow these steps.

    1. Find your app and select your app options caret (^)
    2. Select Partner Setup > ADD PARTNERS
    3. Select the add (+) icon next to Roku OneView
    4. Enter your INSTALL PIXEL ID, SESSION PIXEL ID, and REATTRIBUTION PIXEL ID (for help finding these, contact your Roku OneView representative)
    5. Optional: see advanced setup to customize your callbacks
    6. Select Save

    Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Roku OneView to launch your campaign.

    Roku OneView will receive callbacks for these activities:

    • install
    • session
    • reattribution
    • event

    Callback string format

    To support end-user privacy and remain compliant, Adjust reports impression-based raw data from Roku OneView in a specific way.

    Below is an example of a callback string that Adjust normally sends. In this string, text within curly braces { } are Adjust placeholders -- macros that let Adjust dynamically add user or engagement data to the client's callback string.

    • Standard string: https://mydatawarehouse.com/adjust/info?tracker={tracker}&tracker_name={tracker_name}

    For Roku OneView, Adjust sends a different kind of callback string for impression-based activities to clients.

    • Compliant string: https://mydatawarehouse.com/adjust/info?tracker=unattr&tracker_name=Unattributed

    Note the following changes to this string compared to the standard example:

    • tracker = unattr
    • tracker_name = Unattributed

    Advanced setup

    Choose which data Roku OneView receives from Adjust by customizing your setup.

    Only forward data attributed to Roku OneView

    Adjust sends Roku OneView your installs and reattributions across all ad platforms.

    To stop Roku OneView from receiving data attributed to other ad platforms, follow these steps.

    1. Find your app and select your app options caret (^)
    2. Select Partner Setup > Roku OneView
    3. Turn on Attributed Only

    Now Roku OneView will only receive data attributed to their own platform.

    Forward in-app revenue

    In-app revenue forwarding lets Roku OneView receive revenue amounts along with your revenue event data.

    To forward in-app revenue to Roku OneView, follow these steps.

    1. Find your app and select your app options caret (^)
    2. Select Partner Setup > Roku OneView
    3. Turn on In-App Revenue Forwarding

    Now Roku OneView will receive the revenue amount for every tracked transaction.

    Note: Link at least one [revenue event] to Roku OneView before turning on In-App Revenue Forwarding.

    Forward sessions

    Adjust does not automatically send session callbacks due to the high volume of sessions.

    To forward in-app sessions to Roku OneView, follow these steps.

    1. Find your app and select your app options caret (^)
    2. Select Partner Setup > Roku OneView
    3. Turn on Session Forwarding

    Now Roku OneView will receive your app’s session activity.

    Forward in-app events

    Event linking lets Roku OneView receive in-app event data. You can link every in-app event in Adjust to a preset Roku OneView name or a custom event name.

    To forward in-app events to Roku OneView, follow these steps.

    1. Find your app and select your app options caret (^)
    2. Select Partner Setup > Roku OneView > Event Linking
    3. Find the event you want to link and update the field with a Roku OneView event or your own custom name
    4. When you finish linking events, select OK
    5. Select Save

    Now Roku OneView will receive in-app event data for each of your linked events.

    List of all parameters forwarded to Roku OneView

    Roku OneView requires Adjust to send the following parameters (data points) with your callbacks:

    PlaceholderInformation
    {currency}Original ISO 4217 currency code sent from Adjust SDK
    {gps_adid}Google Play Store advertising ID
    {idfa}ID for advertisers (iOS only)
    {ip_address}Device IP address
    {revenue}Revenue, as sent from Adjust SDK in cents
    {is_organic}1 if organic traffic, 0 if non-organic