DC Analytics is an analytics platform.

Module partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the DC Analytics module, as well as additional set up that may be required or beneficial.

To integrate DC Analytics with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the DC Analytics panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to DC Analytics.
  3. Optionally, add event labels to your in-app events in your DC Analytics panel to send in-app events to DC Analytics.
  4. Update your SDK to send certain partner parameters. This may be mandatory.
  5. All set - adjust will transmit the requisite data to DC Analytics.

1Activating the DC Analytics module

All settings related to DC Analytics can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > DC Analytics.

To activate the integration, enter your Tracking ID within this panel. You can find the required values in your DC Analytics dashboard.

Once activated, adjust will automatically start sending install, reinstall and (when activated) event and session callbacks to DC Analytics.

1.1Forwarding events & revenue to DC Analytics

You can also choose to transmit in-app events to DC Analytics. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the DC Analytics panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to DC Analytics. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to DC Analytics with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the DC Analytics interface.
  3. If you also want to send associated revenues to DC Analytics, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to DC Analytics

DC Analytics require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • City
  • Session metadata
  • Time spent
  • Revenue data (if you activate it)
  • App metadata
  • Timestamps
  • Hashed device IDs
  • Raw device IDs
  • Amazon Fire advertising ID
  • Random user ID
  • Random number
  • IP addresses
  • User agents
  • Device model
  • OS name and versions
  • SDK version
  • All partner parameters (if you activate them)
  • Partial tracker names
  • Organic flag
  • Country
  • Country subdivision
  • Postal Code
  • Timezone
  • Locale

2Sending partner parameters to DC Analytics

DC Analytics allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to DC Analytics, and incorporated into their analysis.