Set up DoubleCheck

DoubleCheck is an analytics network integrated with Adjust. Our integration lets DoubleCheck receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with DoubleCheck for your app. This includes activating the integration and choosing what data Adjust can share with DoubleCheck.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select DoubleCheck and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > DoubleCheck. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with DoubleCheck.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with DoubleCheck. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with DoubleCheck, Adjust automatically sends DoubleCheck the following data, by default:

  • click
  • impression
  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with DoubleCheck by default:

  • click
  • impression
  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with DoubleCheck through callbacks. DoubleCheck may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets DoubleCheck receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means DoubleCheck will receive your app’s session activity.

Map events

Map events that you want to share to the values that DoubleCheck can receive. Data for unmapped events is not shared with DoubleCheck.

Under Map events, follow these steps to choose the in-app events you want to directly send to DoubleCheck.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with DoubleCheck.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now DoubleCheck will receive in-app event data for each of your linked events.

Enable DoubleCheck for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable DoubleCheck for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to DoubleCheck

DoubleCheck requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{store}Target store of click