Set up Inmobi

Inmobi is an ad network integrated with Adjust. Our integration lets Inmobi receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Inmobi for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Inmobi.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

GPM ID and ADVERTISER ID

  • For help finding your credentials, contact your Inmobi representative.

Select Inmobi and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Inmobi. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Inmobi.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Inmobi. To enable data sharing:

  1. Enter your GPM ID and ADVERTISER ID.

Once you enable data sharing with Inmobi, Adjust automatically sends Inmobi the following data, by default:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Inmobi by default.

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Send additional data

Choose the amount and type of data that you want to share with Inmobi through callbacks. Inmobi may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Inmobi:
  • Data from all attribution sources
  • Only data attributed to Inmobi

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Inmobi receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Inmobi will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Inmobi.

Map events

Map events that you want to share to the values that Inmobi can receive. Data for unmapped events is not shared with Inmobi.

Under Map events, follow these steps to choose the in-app events you want to directly send to Inmobi.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Inmobi.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Inmobi will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Inmobi. This lets Inmobi receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Inmobi, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Inmobi

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Inmobi.

Once you’ve created your link, share it with Inmobi for placement in campaigns.

List of all parameters forwarded to Inmobi

Inmobi requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id_md5}Lowercase Android ID hex MD5 hash
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random}Random number (unique per callback)
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue_usd}Revenue, in US dollars
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{created_at_milli}Activity timestamp with millisecond placeholders
{creative_name}Creative name, as taken from the tracker
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{is_organic}1 if organic traffic, 0 if non-organic
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)