Loopass is an analytics platform.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Loopass module, as well as additional set up that may be required or beneficial.

To integrate Loopass with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Loopass panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Loopass.
  3. Optionally, add event labels to your in-app events in your Loopass panel to send in-app events to Loopass.
  4. Update your SDK to send certain partner parameters. This may be mandatory.
  5. All set - adjust will transmit the requisite data to Loopass.

1Activating the Loopass module

All settings related to Loopass can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Loopass.

To activate the integration, enter your Api Key, DB ID and Table ID within this panel. You can find the required values in your Loopass dashboard.

Once activated, adjust will automatically start sending install, reattribution and (when activated) event and session callbacks to Loopass.

1.1Forwarding events & revenue to Loopass

You can also choose to transmit in-app events to Loopass. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Loopass panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Loopass. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Loopass with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Loopass interface.
  3. If you also want to send associated revenues to Loopass, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Loopass

Loopass require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Timestamps
  • User agents
  • Device model
  • OS name and versions
  • Raw device IDs
  • Activity Kind
  • Hashed device IDs
  • Revenue data (if you activate it)
  • Event names
  • All partner parameters (if you activate them)

2Sending partner parameters to Loopass

Loopass allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to Loopass, and incorporated into their analysis.