Set up Machine Advertising

Machine Advertising is an analytics network integrated with Adjust. Our integration lets Machine Advertising receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Machine Advertising for your app. This includes activating the integration and choosing what data Adjust can share with Machine Advertising.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Machine Advertising and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Machine Advertising. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Machine Advertising.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Machine Advertising. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Machine Advertising, Adjust automatically sends Machine Advertising the following data, by default:

  • install
  • event
  • rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Machine Advertising by default:

  • install
  • event
  • rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Machine Advertising through callbacks. Machine Advertising may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Machine Advertising receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Machine Advertising can receive. Data for unmapped events is not shared with Machine Advertising.

Under Map events, follow these steps to choose the in-app events you want to directly send to Machine Advertising.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Machine Advertising.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Machine Advertising will receive in-app event data for each of your linked events.

Enable Machine Advertising for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Machine Advertising for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Machine Advertising

Machine Advertising requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{idfa||gps_adid||fire_adid}IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{ip_address}Device IP address
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_sha1}Uppercase MAC SHA-1 hash
{match_type}Attribution method
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{os_name}Device operating system
{os_version}Operating system version number
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{cpu_type}CPU type
{created_at}Activity timestamp
{hardware_name}Hardware name
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{network_type}Network type
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{tracker}6-character Adjust tracker token