Millennial Media is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Millennial Media module, as well as additional set up that may be required or beneficial.

To integrate Millennial Media with adjust, follow these steps:

  1. Activate the module by flicking a switch in the Millennial Media panel in your dashboard.
  2. Optionally, add event labels to your in-app events in your Millennial Media panel to send in-app events to Millennial Media.
  3. Create a tracker for Millennial Media, adding certain mandatory parameters, and use this as the destination of your ads.
  4. All set - adjust will transmit the requisite data to Millennial Media.

1Activating the Millennial Media module

All settings related to Millennial Media can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Millennial Media.

You can activate the Millennial Media module simply by flicking the switch in your adjust dashboard. Millennial Media will identify your app based on the bundle ID or store app ID that you've entered for your app.

Once activated, adjust will automatically start sending install and (when activated) event callbacks to Millennial Media.

You can activate the Millennial Media network functions and DSP separately.

  • Activate the mMedia AdServer integration by entering your Goal ID.
  • Activate the mmDSP AdServer (formerly Jumptap) integration by entering install names and install IDs, that correspond to the settings in the adserver.

Once activated, adjust will automatically send Install to either service. You can additionally add event labels and names to each adjust in-app event to also transmit these.

1.1Forwarding events & revenue to Millennial Media

You can also choose to transmit in-app events to Millennial Media. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Millennial Media panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Millennial Media. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Millennial Media with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Millennial Media interface.
  3. If you also want to send associated revenues to Millennial Media, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Millennial Media

Millennial Media require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • IP addresses
  • Revenue data (if you activate it)

2Creating tracker URLs for Millennial Media

Millennial Media requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your Millennial Media traffic correctly, and for Millennial Media to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for Millennial Media:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "Millennial Media". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "Millennial Media" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS:
    ?idfa=[:_jv_uaid:]&idfa_upper_sha1=[:_jv_hd_haid_sha1:]&[:_jv_urid:]

    Android:
    ?gps_adid=[:_jv_aaid:]&android_id_lower_sha1=[:_jv_hd_mmdid_sha1:]&mmedia_click_id=[:_jv_urid:]
  4. Copy the URL and use it as the destination of any Millennial Media ads.
    Your URL should look something like:
    https://app.adjust.com/f0ob4r?idfa=[:_jv_uaid:]&idfa_upper_sha1=[:_jv_hd_haid_sha1:]&[:_jv_urid:]

For more details on creating tracker URLs, please check out the tracker generation guide.