mParticle is an analytics platform.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the mParticle module, as well as additional set up that may be required or beneficial.

To integrate mParticle with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the mParticle panel in your dashboard.
  2. Update your SDK to send certain partner parameters. This may be mandatory.
  3. All set - adjust will transmit the requisite data to mParticle.

1Activating the mParticle module

All settings related to mParticle can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > mParticle.

To activate the integration, enter your mParticle Token within this panel. You can find the required values in your mParticle dashboard.

Once activated, adjust will automatically start sending install and reattribution callbacks to mParticle.

1.1List of parameters transmitted to mParticle

mParticle require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • Partial tracker names
  • Timestamps

2Sending partner parameters to mParticle

mParticle allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to mParticle. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that mParticle accepts:

Parameter key Value
customer_id customer ID