MyTarget is a network partner.

Module partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the MyTarget module, as well as additional set up that may be required or beneficial.

To integrate MyTarget with adjust, follow these steps:

  1. Activate the module by flicking a switch in the MyTarget panel in your dashboard.
  2. Optionally, add event labels to your in-app events in your MyTarget panel to send in-app events to MyTarget.
  3. Update your SDK to send certain partner parameters. This may be mandatory.
  4. Create a tracker for MyTarget, adding certain mandatory parameters, and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to MyTarget.

1Activating the MyTarget module

All settings related to MyTarget can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > MyTarget.

You can activate the MyTarget module simply by flicking the switch in your adjust dashboard. MyTarget will identify your app based on the bundle ID or store app ID that you've entered for your app.

Once activated, adjust will automatically start sending install and (when activated) event callbacks to MyTarget.

1.1Forwarding events & revenue to MyTarget

You can also choose to transmit in-app events to MyTarget. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the MyTarget panel in your app settings.
  2. Select Event Linking and enter a name or choose a label from the dropdown menu for each event you want to transmit to MyTarget. This is the name that will be shown in their interface. You can use the same names as you do in adjust. You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the MyTarget interface.
  3. If you also want to send associated revenues to MyTarget, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to MyTarget

MyTarget require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • App metadata
  • Revenue data (if you activate it)
  • All partner parameters (if you activate them)

2Creating tracker URLs for MyTarget

MyTarget requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your MyTarget traffic correctly, and for MyTarget to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for MyTarget:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "MyTarget". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "MyTarget" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS & Android:

  4. Copy the URL and use it as the destination of any MyTarget ads.
    Your URL should look something like:{transaction_id}

Please note: If you are creating trackers for a multi-platform app in the Adjust Dashboard, a redirect= parameter is required. The value of this parameter should contain the encoded URL of the app page in the store. Example:

For more details on creating tracker URLs, please check out the tracker generation guide.

3Sending partner parameters to MyTarget

MyTarget allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to MyTarget, and incorporated into their analysis.