Set up NAVER

NAVER is an ad network integrated with Adjust. Our integration lets NAVER receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with NAVER for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with NAVER.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

CONVERSION ID

  • For help finding your credentials, contact your NAVER representative.

Select NAVER and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > NAVER. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with NAVER.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with NAVER. To enable data sharing:

  1. Enter your CONVERSION ID.

Once you enable data sharing with NAVER, Adjust automatically sends NAVER the following data, by default:

  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with NAVER by default.

  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with NAVER through callbacks. NAVER may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with NAVER:
  • Data from all attribution sources
  • Only data attributed to NAVER

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means NAVER will receive your app’s session activity.

Map events

Map events that you want to share to the values that NAVER can receive. Data for unmapped events is not shared with NAVER.

Under Map events, follow these steps to choose the in-app events you want to directly send to NAVER.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with NAVER.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now NAVER will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with NAVER

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with NAVER.

Once you’ve created your link, share it with NAVER for placement in campaigns.

Partner specific setup instructions

Integration with NAVER only works for Performance Display Ad (formerly GFA). Be aware that NAVER Search Ad is not covered with this integration, please contact your NAVER representative for more details.

List of all parameters forwarded to NAVER

NAVER requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{event_name}Event name, as set in the Dashboard
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp