RTB House is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the RTB House module, as well as additional set up that may be required or beneficial.

To integrate RTB House with adjust, follow these steps:

  1. Activate the module by flicking a switch in the RTB House panel in your dashboard.
  2. Optionally, add event labels to your in-app events in your RTB House panel to send in-app events to RTB House.
  3. Update your SDK to send certain partner parameters. This may be mandatory.
  4. Create a tracker for RTB House, adding certain mandatory parameters, and use this as the destination of your ads.
  5. All set - adjust will transmit the requisite data to RTB House.

1Activating the RTB House module

All settings related to RTB House can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > RTB House.

You can activate the RTB House module simply by flicking the switch in your adjust dashboard. RTB House will identify your app based on the bundle ID or store app ID that you've entered for your app.

Once activated, adjust will automatically start sending install, reattribution and (when activated) event callbacks to RTB House.

1.1Forwarding events & revenue to RTB House

You can also choose to transmit in-app events to RTB House. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the RTB House panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to RTB House. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to RTB House with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the RTB House interface.
  3. If you also want to send associated revenues to RTB House, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to RTB House

RTB House require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • App metadata
  • Organic flag
  • Google click IDs
  • Click referrer
  • Raw device IDs
  • User agents
  • IP addresses
  • Activity Kind
  • Country
  • Country subdivision
  • City
  • Locale
  • Device model
  • OS name and versions
  • Tracking Enabled flag
  • Deep link data
  • All partner parameters (if you activate them)
  • Revenue data (if you activate it)

2Creating tracker URLs for RTB House

RTB House requires certain tracker parameters. These tracker parameters must be appended in order for adjust to attribute your RTB House traffic correctly, and for RTB House to correctly interpret the data being sent back to them from adjust. Follow these steps to set up a tracker URL for RTB House:

  1. Create a tracker in your adjust dashboard, naming it as you like, e.g. "RTB House". The tracker URL will be created and added to your list of trackers.
  2. Copy the tracker URL using the "Copy URL" button on the right hand side, as you hover over your "RTB House" tracker.
  3. In a text editor, paste the URL. Add one of the following strings to the end of the URL, depending on the platform.
    iOS & Android:
    ?rtbhouse_click_id={RTB_CLICK_ID}

  4. Copy the URL and use it as the destination of any RTB House ads.
    Your URL should look something like:
    https://app.adjust.com/f0ob4r?rtbhouse_click_id={RTB_CLICK_ID}

For more details on creating tracker URLs, please check out the tracker generation guide.

3Sending partner parameters to RTB House

RTB House allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to RTB House, and incorporated into their analysis.