Smadex is a special network partner.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Smadex module, as well as additional set up that may be required or beneficial.

To integrate Smadex with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Smadex panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Smadex.
  3. Optionally, add event labels to your in-app events in your Smadex panel to send in-app events to Smadex.
  4. All set - adjust will transmit the requisite data to Smadex.

1Activating the Smadex module

All settings related to Smadex can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Smadex.

To activate the integration, enter your Tracking Group ID within this panel. You can find the required values in your Smadex dashboard.

Once activated, adjust will automatically start sending install, reattribution, uninstall, reinstall, reattribution-reinstall and (when activated) event and session callbacks to Smadex.

1.1Forwarding events & revenue to Smadex

You can also choose to transmit in-app events to Smadex. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Smadex panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Smadex. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Smadex with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Smadex interface.
  3. If you also want to send associated revenues to Smadex, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to Smadex

Smadex require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • Revenue data (if you activate it)