Set up Smadex
Smadex is an ad network integrated with Adjust. Our integration lets Smadex receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Smadex for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Smadex.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Smadex parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
TRACKING GROUP ID
- For help finding your credentials, contact your Smadex representative.
Select Smadex and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Smadex. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Smadex.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Smadex. To enable data sharing:
- Enter your TRACKING GROUP ID.
Once you enable data sharing with Smadex, Adjust automatically sends Smadex the following data, by default:
- install
- session
- uninstall
- reinstall
- reattributionReinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Smadex by default.
- install
- session
- uninstall
- reinstall
- reattributionReinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with Smadex through callbacks. Smadex may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Smadex:
- Data from all attribution sources
- Only data attributed to Smadex
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Smadex receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Ad revenue (from ad views)
Ad revenue sharing lets Smadex receive user ad revenue data. This lets Smadex use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.
To share ad revenue to Smadex, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Smadex receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Smadex will receive your app’s session activity.
Map events
Map events that you want to share to the values that Smadex can receive. Data for unmapped events is not shared with Smadex.
Under Map events, follow these steps to choose the in-app events you want to directly send to Smadex.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Smadex.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Smadex will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Smadex
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Smadex.
Once you’ve created your link, share it with Smadex for placement in campaigns.
List of all parameters forwarded to Smadex
Smadex requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{country} | Device two-character country code |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{ip_address} | Device IP address |
{match_type} | Attribution method |
{os_name} | Device operating system |
{revenue_usd} | Revenue, in US dollars |
{app_id} | Store App ID or Google Play Store |
{impression_based} | 1 if impression-based engagement, 0 if not |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{rejection_reason} | Reason for a rejected attribution |
{ad_impressions_count} | Number of mobile ads served to end users |
{ad_revenue_network} | Ad network that displayed the ad |
{ad_revenue_unit} | Ad unit that generated the revenue |
{ad_revenue_placement} | User placement, as defined on the platform |
{ad_mediation_platform} | Mediation platform name |