SplitMetrics - Apple Search Ads Marketing Partner is an analytics platform.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the SplitMetrics - Apple Search Ads Marketing Partner module, as well as additional set up that may be required or beneficial.

To integrate SplitMetrics - Apple Search Ads Marketing Partner with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the SplitMetrics - Apple Search Ads Marketing Partner panel in your dashboard.
  2. Optionally, add event labels to your in-app events in your SplitMetrics - Apple Search Ads Marketing Partner panel to send in-app events to SplitMetrics - Apple Search Ads Marketing Partner.
  3. All set - adjust will transmit the requisite data to SplitMetrics - Apple Search Ads Marketing Partner.

1Activating the SplitMetrics - Apple Search Ads Marketing Partner module

All settings related to SplitMetrics - Apple Search Ads Marketing Partner can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > SplitMetrics - Apple Search Ads Marketing Partner.

To activate the integration, enter your Client ID within this panel. You can find the required values in your SplitMetrics - Apple Search Ads Marketing Partner dashboard.

Once activated, adjust will automatically start sending install and (when activated) event callbacks to SplitMetrics - Apple Search Ads Marketing Partner.

1.1Forwarding events & revenue to SplitMetrics - Apple Search Ads Marketing Partner

You can also choose to transmit in-app events to SplitMetrics - Apple Search Ads Marketing Partner. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the SplitMetrics - Apple Search Ads Marketing Partner panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to SplitMetrics - Apple Search Ads Marketing Partner. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to SplitMetrics - Apple Search Ads Marketing Partner with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the SplitMetrics - Apple Search Ads Marketing Partner interface.
  3. If you also want to send associated revenues to SplitMetrics - Apple Search Ads Marketing Partner, you can activate Revenue Forwarding by flicking the corresponding switch above to "ON". To forward revenues, you have to activate event forwarding for at least one of your revenue events.
  4. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

1.2List of parameters transmitted to SplitMetrics - Apple Search Ads Marketing Partner

SplitMetrics - Apple Search Ads Marketing Partner require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Partial tracker names
  • App metadata
  • Apple Search keyword matchtype
  • Apple Search Ads download status
  • Apple Search Ads creative set name
  • Apple Search Ads creative set ID
  • Timestamps
  • Activity Kind
  • Revenue data (if you activate it)
  • Raw device IDs