Adjust is proud to be integrated with Tencent. This means that we can collect data on, and analyze the performance of, your mobile app install ads, engagement, and re-engagement campaigns on Tencent. Learn the ins and outs of integration in the sections to follow.

1How to activate the Tencent integration in your Adjust Dashboard

In just a few steps, Adjust will begin tracking all of your Tencent campaigns.

Instructions

In the Adjust Dashboard

  1. Select MENU to open the main navbar (left-hand side) > Account Settings > Tencent
  2. Select ADD ACCOUNT
  3. Login to Tencent and select CONFIRM
  4. Select MENU to open the main navbar (left-hand side) > Apps
  5. Navigate to your app and select your app options caret (^)
  6. Select Partner Setup
  7. Select ADD PARTNERS at the bottom of the module and select the add (+) icon beside Tencent Social Ads
  8. If your account linking in steps 1–3 was successful, the TENCENT CREDENTIAL field will be autopopulated. If it is not, return to step 1 and link your account again.
  9. Enter your ACCOUNT ID and  APP ID

  10. Select SAVE

Once complete, Adjust will automatically begin tracking all of your mobile app installs from Tencent.

2Customizing your Tencent integration

2.1How to forward Adjust-tracked events to Tencent

Event linking allows Adjust to pass detailed event data directly to Tencent for more precise targeting and analysis. Every Adjust-tracked in-app event can be mapped to Tencent event labels. 

Instructions

In the Adjust Dashboard

  1. Navigate to your app and select your app options caret (^)
  2. Select Partner Setup > Tencent Social Ads
  3. Scroll down and select Event Linking
  4. Beneath each Adjust tracked in-app event you will see a drop-down field with a list of predefined Tencent labels. Select the most applicable event label.

    For reference, the predefined Tencent labels are:

    • REGISTER
    • VIEW_CONTENT
    • CONSULT
    • ADD_TO_CART
    • PURCHASE
    • SEARCH
    • ADD_TO_WISHLIST
    • INITIATE_CHECKOUT
    • COMPLETE_ORDER
    • RATE
    • PAGE_VIEW
    • RESERVATION
    • SHARE
  5. Once you’ve mapped the intended events between Adjust and Tencent, navigate to the bottom of your Adjust module and select SAVE

3How to setup Feedback URL in Tencent platform

Due to restrictions of China Cyber Security Law, personal information and significant data is not allowed to be shared outside of China. This policy was excecuted on 12th Oct 2018 by Tencent. As a corresponding solution, clients have to setup Feedback URL in Tencent’s Social Ads platform.

3.1For old clients who ran TSA campaigns before 12th Oct 2018

Since Tencent self-attribution was working as intended before this date. Once the module was on, our system will generate trackers within dashboard automatically, which is called Tencent Social Ads Installs. Thus, clients can pick it as basic tracker URL.

3.2For new clients who ran TSA campaigns after 12th Oct 2018

Clients should manually create basic tracker URL under > Tracker URLs > New Trackers. The tracker URL will be created and added to your list of trackers. Such as:

https://app.adjust.com/abc123

3.3Add mandatory parameters

Copy the tracker URL (generated from 3.1 or 3.2), using the “Copy URL” button on the right hand side, as you hover over your tracker. In text editor, paste the URL. Add the following mandatory parameters to the end of the URL.

https://app.adjust.com/abc123?s2s=1&adjust_source=tencent

Please be aware that after placement in Tencent’s system, they will append extra required parameters automatically.

4FAQs

4.1What Tencent data does Adjust report?

In Adjust, before 12th Oct 2018, your Tencent campaign data will appear as:

  • network (top level)Tencent Social Ads Installs
    • campaign (sublevel 1)campaign_name (23567)
      • adgroup (sublevel 2): adgroup_name (67489)
        • creative (sublevel 3): creative_name (68493)

After 12th Oct 2018, clients have to apply a Feedback URL in Tencent’s platform, which has to align with China Cyber Security Law, so that each app can only apply one Feedback URL.

In that case, only one campaign name can be displayed in Adjust dashboard. Of course, client can hardcode it too, for instance:

https://app.adjust.com/abc123?s2s=1&adjust_source=tencent&campaign=tsa_campaign

  • network (top level)Client Defined Network Name
    • campaign (sublevel 1)tsa_campaign

4.2Where can I find my Tencent account ID and app ID?

  • Account ID: Log in to your Tencent dashboard, and, at the top of the screen, you will see your account ID preceded by 账户ID.
  • App ID: Your iOS app ID is the numeric iTunes ID (e.g., 1234567890) found in the App Store or through iTunes Connect.

4.3Why aren’t my Tencent campaigns tracking in Adjust?

Answer 1: Improper integration setup

Once you’ve configured Tencent in your Adjust Dashboard module, Adjust will track all of your Tencent campaigns automatically. Please verify that you have followed the setup instructions at the top of the page correctly, particularly that you have entered the appropriate values into the ACCOUNT ID and APP ID fields.

Answer 2: Installs claimed by Tencent fall outside of the attribution window

Adjust will only report installs in instances that conversions have occurred within the applicable last click attribution window. Therefore, if Tencent reports an install driven outside of Adjust’s attribution window, the install could be attributed to organic. Verify your Adjust attribution window settings by selecting an app in the Dashboard and going to All Settings > Attribution.

4.4Why does my Adjust Dashboard show fewer (or more) installs than Tencent?

Tencent offers a variety of attribution models (click- or impression-based), and last-engagement attribution windows. By default, Adjust tracks all installs within a 7-day last-click attribution window and 24-hour impression window. In the case of a reported install discrepancy, we always recommend that you consider the following:

  1. Confirm that the attribution windows in both platforms are the same.
  2. Confirm that Adjust’s impression tracking is enabled
  3. Confirm that the time zones in both platforms are the same.
  4. Assess your acquisition strategy. If you are advertising on multiple channels, then is it possible that a reported Tencent user could have been attributed elsewhere within Adjust