Set up Unity Ads

Unity Ads is an ad network integrated with Adjust. Our integration lets Unity Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Unity Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Unity Ads.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Unity Ads parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

GAME ID

• For help finding your credentials, contact your Unity Ads representative.

Select Unity Ads and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Unity Ads. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Unity Ads.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Unity Ads. To enable data sharing:

1. Enter your GAME ID.

Once you enable data sharing with Unity Ads, Adjust automatically sends Unity Ads the following data, by default:

• install
• session
• event
• rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Unity Ads by default.

• install
• session
• event
• rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Unity Ads through callbacks. Unity Ads may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Unity Ads:

• Data from all attribution sources
• Only data attributed to Unity Ads

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Unity Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets Unity Ads receive user ad revenue data. This lets Unity Ads use ad revenue data to optimize your user targeting and campaigns.

To share ad revenue to Unity Ads, select one or more Ad Revenue Sources.

• If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Unity Ads will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Unity Ads.

Map events

Map events that you want to share to the values that Unity Ads can receive. Data for unmapped events is not shared with Unity Ads.

Under Map events, follow these steps to choose the in-app events you want to directly send to Unity Ads.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Unity Ads.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now Unity Ads will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Unity Ads. This lets Unity Ads receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Unity Ads, follow these steps.

1. Set up partner parameters within the Adjust SDK: iOS, Android
2. Check the Parameters data sharing checkbox.
3. Map your events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Unity Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Unity Ads.

Once you’ve created your link, share it with Unity Ads for placement in campaigns.

Partner specific setup instructions

In order to support scenarios with agency accounts, which contain several game_ids from Unity Ads Platform, please follow the instructions below:

If one of the agency game_id is abcde, you can append &unityads_game_id=abcde on the Adjust tracker URL, Adjust will send attributed callback to Unity Ads with game_id: abcde

List of all parameters forwarded to Unity Ads

Unity Ads requires Adjust to send the following parameters (data points) with your callbacks: