Set up Winclap Marketing SaaS

Winclap Marketing SaaS is an analytics network integrated with Adjust. Our integration lets Winclap Marketing SaaS receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Winclap Marketing SaaS for your app. This includes activating the integration and choosing what data Adjust can share with Winclap Marketing SaaS.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Winclap Marketing SaaS and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Winclap Marketing SaaS. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Winclap Marketing SaaS.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Winclap Marketing SaaS. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Winclap Marketing SaaS, Adjust automatically sends Winclap Marketing SaaS the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Winclap Marketing SaaS by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Winclap Marketing SaaS through callbacks. Winclap Marketing SaaS may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Winclap Marketing SaaS receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Winclap Marketing SaaS can receive. Data for unmapped events is not shared with Winclap Marketing SaaS.

Under Map events, follow these steps to choose the in-app events you want to directly send to Winclap Marketing SaaS.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Winclap Marketing SaaS.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Winclap Marketing SaaS will receive in-app event data for each of your linked events.

Enable Winclap Marketing SaaS for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Winclap Marketing SaaS for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Winclap Marketing SaaS

Winclap Marketing SaaS requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker