Adjust docs

Getting Started

Just signed up? The Getting Started guide shows you how to start using Adjust from scratch, going through key features in brief.

Setting up your apps
Integrating the SDK
Using your dashboard

Managing Your Account

Need to change your password, find your invoices or edit your address? This guide walks you through everything you'll need to know to manage your account.

Modifying your account details
Billing periods and invoices
Adding multiple users

Adjust tracks any number of custom in-app events, which define interactions that users have in your app. This guide describes more closely how to use the custom events, how they can be best tracked and best-practice suggestions for common use cases.

Analyzing conversions through event tracking
Tracking revenues and purchases
Using proxy events for better CPA campaigns

Campaign Wizard

The Adjust Campaign Wizard is where you can create and customize tracker URLs from within the Adjust Dashboard.

Structure your campaigns within Adjust’s four-tier hierarchy
Customize your trackers with cost data, deeplinks, redirects, fallback URLs, and more.
Configure attribution settings down to your adgroup level

Tracker Generation

Adjust features a dynamic tracker system where you can freely define your segments and sources. The tracking URLs also host a fair amount of magic for things like dynamic redirects, deeplinking, callback data and more.

Planning your tracker structure
Adding campaign structure parameters to see creative and publisher IDs
Cross-platform trackers, fallbacks, deep links

Third-party store and pre-install campaign tracking

Use Adjust's referrer tracking to display third-party store and pre-install campaigns in your Adjust Dashboard reporting and automatically send callback data to any third-party.

Track third-party store installs
Track pre-install campaigns
Send automatic callback data

Working with Callbacks

Callbacks are webhooks that you can set up to send data to your own internal servers, allowing you to dig even deeper into your data.

Setting up real-time data exports to your servers
Adding parameters and encoding
Analyzing user-specific interactions, such as referrals

Guide to Facebook Mobile Measurement

Adjust is a Facebook Mobile Measurement Partner. Our Facebook guide details the key parameters of this API.

Setting up your Facebook Ads account
Using Adjust dashboards to read Facebook data
PMD integrations and callbacks

Retargeting with Adjust

With Adjust, you can track your retargeting campaigns just as well as any other campaign. The retargeting guide specifies how to set your trackers up for reattribution.

Setting up tracking links for retargeting
Adding mandatory parameters
Setting reattribution windows

Audience Builder

Audience Builder lets you create custom user lists for targeted advertising. Classify users based on their mobile app platform, device identification type, and in-app behavior.

Create custom user lists for targeting
Divide your audiences into unique groups
Share you audiences instantly with dynamic URLs

Special Partners

A set of key networks and analytics partners have special modules integrated into Adjust, allowing you to provide these partners with particular datasets. Each of these modules and datasets are documented here.

Setting up callbacks to special partners
Complete reference to datapoints being shared
Tracker URL format

Google Adwords Tracking

Adjust works closely with Google to make sure that your Adwords campaigns can be extensively integrated. The Google Adwords integration guide provides the full scoop on how to set up your campaigns to be tracked by Adjust.

Setting up your integration
Pulling in keywords and other segment data into Adjust
Campaign type compatibility

Twitter Mobile App Conversion Tracking

Adjust is a Twitter Mobile App Conversion Tracking partner (MACT). This guide tells you how you can collect data on and analyze the performance of your Twitter Mobile App Install Ads, Twitter Engagement and Re-Engagement campaigns with Adjust - just easy as a tweet.

Activating your integration
Administrating Twitter Ads users
Re-engagement

Cohort Analysis

Adjust offers you an extensive and flexible cohort analysis. This guide will help you understand cohorts and give you a deeper inside in you tracking data and your user behaviour.

Defining & understanding cohorts
Segmentation and cohorting options
KPI definitions

KPI Service

The Adjust KPI Service is a pull API to Adjust, with which you can programmatically request statistics for the mobile apps you track with us.

Querying data over the pull API
Apps, Events, and Cohorts query types
Filtering & grouping

Deeplinking

Adjust can deep link your users to the right location seamlessly, including full tracking capabilities, deferred deep links, fallbacks, and conditional redirects.

Adding deep links to your trackers
Testing deep links, conditionally redirecting, and deferred deeplinking
Using other parameters in combination

Impression Tracking

You can track impressions with Adjust with our specifically-designed impression attribution model, which takes into account how impressions and clicks are different. Impression tracking is an opt-in feature that can be activated on a per-app basis in your App Settings.

How Impression Tracking works
Activating Impression Tracking
Modifying tracker URLs for view-through attribution

Tracking Ad Spend

Adjust can dynamically receive your ad cost at click or view time and display cost metrics in the Adjust UI. With detailed spend data in your Adjust Dashboard, you can identify your most cost-effective channels and allocate your budget towards the highest-performing campaigns.

How to send cost data to Adjust
How to view and interpret your cost data
Forward cost data with raw data exports

Testing Console

The Adjust Testing Console allows you to easily verify raw device activity directly within your Adjust Dashboard.

Test that Adjust is tracking your installs
Ensure that in-app events are correctly configured
Clear test devices

Fraud Prevention

The Adjust Fraud Prevention Suite is the first anti-fraud solution for mobile advertising. Adjust's Anonymous IP Filtering, Distribution Modeling and Purchase Verification protect your data from being distorted by illegitimate activity.

Activating Fraud Prevention
Fraud Prevention features
Viewing fraud data in your statistics

Purchase Verification

The Adjust Purchase Verification feature is the industry leading event monitoring solution for mobile advertising. Purchase Verification ensures the legitimacy and accuracy of your event related data.

Purchase Verification funcitonality
Activating Purchase Verification

SDK Signature

The Adjust SDK submits a digital signature (computed from an App Secret) to validate installs and protect your dataset from spoofed traffic. With the Adjust SDK Signature, you can be confident that your attribution dataset is accurate and secure.

Securely validate all installs
Protect against spoofed traffic