Getting started with Adjust
Welcome to Adjust! The new Adjust suite is your control center for managing all of your apps, campaign and event measurement, and evaluating user performance with powerful analytics and reporting.
In this demo video you can follow Adjust's Chief Product Officer, Katie Madding, as she walks through all the key areas and functionality of the dashboard. Use the chapters to jump to specific sections.
Once you've received your account creation link via email, you'll be able to set up your account and start exploring the new Adjust suite. Use the links below for guides on how to view your account settings, add users, and manage permissions
Here's a summary of the steps you need to take to start with Adjust. Each of these steps is mandatory for you to benefit from Adjust’s solutions.
- Add an app to your dashboard.
- Integrate the SDK.
- Set up your data sources and launch your campaigns.
- Analyze your data or export it.
The first time you log in to Adjust, you’re prompted to set up an app. As you work through the app setup wizard, you'll cover a number of important steps.
- Define the scope of implementation
There are many valuable features Adjust offers to supercharge your UA efforts, some of which require development work to set up.
By including these in the scope of your initial SDK integration, you reduce effort later on as you wont need to request further updates from your app developers.
Included in the dropdown below are Adjust's most commonly used features that require development effort. There are many other features available that are not included, because they do not require development or are not as common. Check the Use case section to evaluate if this feature may be relevant for your marketing strategy.
- Ask your developer to integrate the Adjust SDK
From AppView you can send SDK integration information directly to your app developers by entering their email addresses.
In addition, give your developers all of the necessary implementation information as determined by the scope in Step 1. This should include all the Requirements for the feature to be set up (for example:
app tokens and
- Test Adjust integration
Prior to releasing your app and setting your campaign live, you should perform final tests to make sure everything is working. Use our developer documentation for instructions on how to test the most important SDK functions.
The key functionality you need to test is if installs and events are being recorded by Adjust. Follow our guides to testing the SDK.
In the first weeks after releasing the app, as users install the latest version of the app with the Adjust SDK, you might see a large spike in installs. This will quickly even out. If you have a large user base, we recommend that you wait to run acquisition campaigns until the update effect settles or migrate your users prior to releasing the app to the app store.
- Release the app to the app store
It's time to release your latest app version containing the Adjust SDK to the store!
For attribution to work, Adjust needs to match an engagement to an install. Find out more on how attribution works.
Installs and sessions are sent from the Adjust SDK, while engagements at the upper funnel like impressions, clicks, and ad spend, are recorded by Adjust links or API integrations.
The section below explains mandatory requirements to capture/report data coming from specific data sources.
- Data sharing: the functionality of sending postbacks to a partner at install and/or events, and sharing information about the install. Adjust has many options for managing your sharing preferences.
- Adjust link or custom link: a URL generated by Adjust that needs to be placed behind your ad. Remember to share any link URLs with your network partner before launching your campaign.
Adjust has a large number of partners that we work with. When you run a campaign with one of our partners, you can create an Adjust link that has a predefined URL structure and automatically assigned dimensions, such as campaign, ad group, and creative, for every engagement.
If you are running a campaign that is not set up via a network partner (for example, an influencer, email campaign, or CTA on your website), you can create a custom link to use.
- If you aren't sure whether you need to create a custom link, go to Campaign Lab and search for a partner under Ad networks. If they do not display, then create your own custom link.
Navigate to Campaign Lab and look for the network you want to run campaigns with. Select the network and follow the setup steps. Note that some sections are optional.
You will see the following options when configuring your ad networks and links. In the notes section you will find some useful tips that you should consider when configuring your partners.
To view ad spend, SKAN, and ad revenue data you need to connect your measurement partners to Adjust in DataWorks. Find out more about how to connect partner credentials and which services are available for each of the partners Adjust integrates with.
Please note that for SkadNetwork in-app events reporting you need to set up Conversion values.
If you followed the setup requirements for each of the data sources described above, once you launch your campaigns data will begin to display in Datascape.
With Datascape, you can view your most important metrics, measure campaign performances, and record lifecycle of your app users. With different dedicated dashboards, and a powerful report builder, you can pull-in, pivot, and drill-down into the dimensions that matter most to you.
Export aggregated data
You can export aggregated data by creating a report in Datascape and selecting “Download as CSV” in the top right corner, or via our API.
Adjust uses server callbacks to send advertising IDs, attribution details, and even in-app data directly to your servers.
Don't have a data storage solution of your own? No problem. Use Adjust's cloud storage uploads and we'll automatically send CSV files with all the data you need directly to your cloud storage provider.
All callbacks and cloud storage uploads use macros to deliver specific data points for every attribution and in-app event we transmit. See the full list of available Adjust placeholders.