Oracle Bluekai is an analytics platform.

Special partners can use additional and extended data from adjust, and have been integrated with a custom module in adjust's backend. This guide describes how to activate the Oracle Bluekai module, as well as additional set up that may be required or beneficial.

To integrate Oracle Bluekai with adjust, follow these steps:

  1. Activate the module by adding one or more tokens in the Oracle Bluekai panel in your dashboard.
  2. Toggle the Session Forwarding switch to ON to start sending session callbacks to Oracle Bluekai.
  3. Optionally, add event labels to your in-app events in your Oracle Bluekai panel to send in-app events to Oracle Bluekai.
  4. All set - adjust will transmit the requisite data to Oracle Bluekai.

1Activating the Oracle Bluekai module

All settings related to Oracle Bluekai can be found in your dashboard. Simply open your app settings and follow through to Partner Setup > Add Partners > Oracle Bluekai.

To activate the integration, enter your User Key, Authorization Key and Site ID within this panel. You can find the required values in your Oracle Bluekai dashboard.

Once activated, adjust will automatically start sending click, install and (when activated) event and session callbacks to Oracle Bluekai.

To enable this module, you need to input your USER and AUTH KEY from the BlueKai dashboard. Please find them here.

1.1Forwarding events to Oracle Bluekai

You can also choose to transmit in-app events to Oracle Bluekai. Each in-app event can be activated separately, so as to give you complete control of the data that you're sharing with your partners.

  1. Open the Oracle Bluekai panel in your app settings.
  2. Select Event Linking and enter a name for each event you want to transmit to Oracle Bluekai. This is the name that will be shown in their interface. You can use the same names as you do in adjust, if you wish.
    If you want to transmit all events to Oracle Bluekai with the same names as you have set up in adjust, you can hit the "Fill all with event names" button.
    You also have the option use the same name for multiple events. If you do decide on doing this, it will result in those events displaying as a single event type in the Oracle Bluekai interface.
  3. As soon as you save these updated settings, adjust will start transmitting the in-app events that you have configured.

BlueKai event names must only contain alphanumeric characters (a–z,A–Z,0–9) and underscores (_). Here is the Data Standards portion that outlines acceptable characters. You can also find how to creat Self-Classification Categories here.

1.2List of parameters transmitted to Oracle Bluekai

Oracle Bluekai require certain parameters to be passed to them via their module. When you activate their module, the following parameters will be automatically transmitted.

  • Raw device IDs
  • Event names
  • Click referrer
  • App metadata
  • Partial tracker names
  • Timestamps
  • Session metadata
  • Time spent
  • App lifetime session count
  • Random number
  • Tracking Enabled flag
  • City
  • Locale
  • Postal Code
  • Device model
  • Deep link data
  • Region
  • Internet Service Provider
  • IP addresses
  • Connection type
  • Impression Based flag